es, just like in any other social network, the content you post is important.
Make sure that the images and videos you post are of good quality and professional, relevant and attractive to the people who visit you.
Check that all your posts fit a certain aesthetic and don’t include low-quality or irrelevant images. They just won’t attract anyone.
Work content marketing, in the texts.
There are tools that allow you to create and edit quality images for social networks.
You can’t expect people to follow you, like your photos, and comment on them if you don’t do the same. The effort is always reciprocal, even on Instagram.
Take time each day to follow new profiles, like their photos, and leave comments. This will help you connect with potential new followers and keep the ones you already have.
Not to mention that if you comment on other people’s photos, their followers will see your comment and be able to click through to your profile.
You need to post your images at the right time. This is essential to make them see you. Each niche is different, but the basis of this principle is always the same.
Try posting every other day if you can’t post daily, and figure out the best time to post.
Some businesses have found that posting during commute hours works better for them. Others prefer dinner time or late at night. Everything is trial and error, which is why analytics is so important.
Try to avoid posting too much or too little. Nobody likes spam or inactive users. Find the perfect balance.
In addition, Facebook has just implemented the possibility of programming without the help of third-party tools but doing it through Facebook Creator Studio
For this, it is necessary to link the Instagram account (company account) – with Facebook Creator Studio.
It was in 2007 when Twitter started using the hashtag as a method of indexing keywords to help facilitate good search results. Since then, most social networks, especially Instagram, have taken advantage of hashtags for the same purpose.
Hashtags are used on Instagram to find your audience. It is vital to carry out a marketing strategy including hashtags that help you get followers.
Therefore, the first thing you should do is select the most suitable hashtags for your business and use them in all your publications. On tophashtags.com you will find the most used of each theme.
Instagram itself gives you a list of the most trafficked hashtags for you to use.
Don’t always use the same hashtags. Mix some of them, and choose those keywords that identify your business.
Use more general hashtags along with more specific ones depending on your publication and some geolocation ones.
You should know that you can write up to 30 hashtags in a post.